Public relations involves gaining favorable relations for organizations and products with their key publics through the use of a variety of communications channels and tools. Traditionally, this meant public relations professionals would work with members of the news media to build a favorable image by publicizing the organization or product through stories in print and broadcast media. But today the role of public relations is much broader and includes:
- building awareness and a favorable image for a company or client within stories and articles found in relevant media outlets
- closely monitoring numerous media channels for public comment about a company and its products
- managing crises that threaten company or product image
- building goodwill among an organization’s target market through community, philanthropic and special programs and events
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| Chesnik Scopes (designed by Jon Greene, Artist in Residence of Cape Kaleidoscopes) were chosen as the Gifts for Outgoing Board Members of the Cape Cod Chamber of Commerce. We did a press release to announce this and get other organizations and businesses thinking of kaleidoscopes as a corporate gift.
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| Cape Kaleidoscopes was named Best Rainy Day Activity by Cape Cod Life so we did a press release announcing this fantastic accomplishment!
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| This was the press release we did for the opening of Cape Kaleidoscopes in Mashpee Commons.
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| This was a press release we did for Women of Fishing Families announcing their primary fundraising event, the Chatham Maritime Festival.
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| A press release we did for Cape Cod Valet.com announcing their services to the Cape.
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| A press release we did for New Image Hair announcing their vote by customers as Best Hair Salon for the 15th year!
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| A press release we did New Image Hair announcing the hiring of a new stylist.
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| This was a press release we did at the Bank when we partnered with Project Linus to help the Hurricane Katrina Victims.
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| This was a press release done for the Bank when the Residential Lending Senior Vice President retired and we announced the new Senior Vice President.
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