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Brand Development


In her position with the Bank, Amy not only helped develop the Brand of the CapeLife Account, but also the product itself.  Below are just some of the pieces of the CapeLife brand.  Coincidentally, she also took the iconic photo for the brand as well.


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Designed the Logo to represent Cape Cod life and coincide with the Bank's brand.


The CapeLife photo became the backdrop and featured photo of the brochure for the relationship banking product. 

Click Here to View the Enlarged Brochure.
The CapeLife Reward Program became a standout feature of the Bank's relationship account.  The Bank's local business customers provided discounts to the CapeLife customers just by showing them the Rewards Card. 

Click Here to view both sides of the Rewards Card.
A half page ad for the product, and below a full page product.  Again both focus on living on Cape Cod.


Click Here to View Enlarged Ad.



Click Here to View Enlarged Ad.
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